Terrible waste of time and energy. THeir "analytics" would not allow several of my customers reviews to be posted on my Yelp page. They were not approved, while both are professionals in their respective fields and according to Yelp, they had never used Yelp in any way in the past, so therefore they are not permitted to leave a review. Google would accept their review based on their security check process, just like every other platform. Yelp hurt my business instead of helping it grow. I cancelled my advertising subscription immediately. They tried hard to keep me going. Done with Yelp.