Our purpose is to help people and businesses help each other. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. We believe in the power of reviews and allow everyone to play their part in building our trusted community. To help us protect the integrity of our platform, we require all businesses to follow these guidelines, as well as our Terms of Use and all of the policies on our website.
Our Guidelines for Businesses go into depth on many subjects. It may be more information than you need. Here are some of the key things to be aware of:
You can flag reviews which breach our guidelines: Businesses can flag reviews that breach our guidelines (e.g. harmful content, personal information, fake reviews), but misuse of the flagging tool is not tolerated.
No fake reviews: Fake reviews are strictly prohibited and will be removed.
Claim your business profile: Businesses can claim and manage their Trustpilot profile, adding details and responding to reviews.
Send review invitations fairly: Businesses are encouraged to invite customers to leave reviews, but invitations must be fair, neutral, and unbiased, with no incentives offered.
Reviewers own their reviews: Reviews are owned by the reviewers, who can edit or delete them.
Respond to Reviews: Businesses should engage with reviews professionally and politely.
We’ll take action if you misuse our platform: Misuse of the platform can lead to actions such as account suspension or profile warnings.