Let's get this out of the way, great service and great support (whether it's via the Support website or Twitter, they'll response to you).Take that all away and somehow were paying $60 to somehow still have ad's on our dashboard. How amazing. Maybe make the $60 version the Platinum service to get rid of those ad's? Then the Gold service to be around $30? These ad's are unnecessary for paying customers. Also it's 2019 and somehow we can't rent video games within the console. Why not let publishers set the ability for games to be rented on console. Why can't I do a $4 per hour or something like RedBox/GameFly but digitally. Missed opportunity of business.