Uniqlo store in Covent Garden (London) is a beautiful establishment, though unfortunately it's beauty is unmatched by the actual store experience. The staff on the floor is pretty much non-existent (you can catch glimpses of members of the staff walking in the back corridors). When approached on the floor, the attitude is dismissive and cold to the point where it makes you feel like you're being given a favour and you should really feel lucky for that fleeting moment of attention you're receiving. I've been to the store trice in the past two weeks and my experience has been consistent on all occasions. Today right after I visited the Covent Garden store I have been to the 311 Oxford Street (London) one and while the store is less architecturally appealing the customer experience is eons apart. The staff on every floor was genuinely willing to help and helpful. I like the brand and I have shopped with them for a few years now so I have been to their stores before, I will certainly stay away from the Covent Garden branch in the future.