I have bought tons of beauty products from ulta for so many years. I'll shop there 2-3 times a month because they carried some of the brands that I use.. and recently, since like 2 or 3 years ago I noticed that their service quality in store and call center are declining from bad to worse. Rude employee, manager didn't know what she should do with certain situations, they even bad at simple math (especially in getting customer a saving from coupons or reward points!) -returning products in store is always a hassle, products on shelves are very unorganized or just not well stocked, some are unsealed and you can see fingers print on them! When you need help, you can see they're running away from you. A lot even making faces like as if their life is so miserable working there.. why work then..just quit! Recently I made a few purchase on MAC products and was told that it will come with a free gift..NO GIFT when arrived and not even any samples to make up to it! And before that I made a complaint on the unavailability for my birthday's month free gift..I went to 3 stores and not one available..2 claimed that they are already gone! it was only the middle of the month! The customer service never gets back to me. Yes all the free birthday reward/gift are gone in Southern California!! How did that happen? Is Ulta being cheapskate for not providing enough stocks?? and I was informed that not all the store get them..!!?Just wow... Sounds almost like a scam company... It's simple, if you don't want to give any free gifts/samples/points then DON'T advertise it!