I went into Ulta to buy a specific item that my cousin wanted for Christmas. Found out the item was $6 less on the online site. Asked if the store would price match, after all it wasn't even a competitor. They said no and that I could purchase the item at the sale price online and order it to be picked up in the store. The woman said they could have it ready to pick up in 45 minutes. Keep in mind, it is the same item I am literally holding! Umm, no. What a ridiculous process. Will not be shopping there again.
