I wish to inform all business's that are thinking of signing up with Tripadvisor, that you read and understand their policies. They are very strict about not removing any reviews from there website even if they are detrimental to your business. They won't even let me close my account to remove my listing. I can only say that my business is closed. All the reviews will remain online forever. As long as the reviewer seems to be within their so-called guidelines, they will let it be posted. Please look elsewhere for review company's. that allow some sort review management. I have over 36 reviews on Tripadvisor. Two of them are negative and over 5 years old. If you do I search for my business on Google, the most negative review always, I mean always shows up first in a search. No rotation of reviews whatsoever. Here is the canned response I received from the so=called support team:"We have completed our investigation into your concern and have also evaluated all other aspects of the review in question. The review complies with our submission guidelines.Tripadvisor does not remove reviews after a certain date. However, older reviews are weighted less when factored into our Popularity Index, which determines a property's ranking relative to other properties in the area. Therefore, as time goes on, past reviews will count less and less toward your rating and popularity. Since the review in question complies with our submission guidelines, it will remain published on Tripadvisor.I hope this helps someone when they are thinking of joining Tripadvisor.I would strongly recommend that you reconsider.This has been a horrible experience for me and a huge blow to my business.