Cost of Spotify Premium converted to GB pounds sterling:British pound £9.99 = £9.99Euro Area 9.99€ = £8.76Swedish kronor 99 = £7.98US dollar $9.99 = £7.92Norwegian krone 99 = £7.65Japanese Yen ¥980 = £7.31Australian dollar $11.95 = £6.12Mexican peso Mex$100 = £3.25Spotify are milking the UK as some kind of Treasure Island. They're not the first - motor manufacturers used to do the same - but I'll not upgrade to the premium version so long as Spotify continue to penalise and exploit UK users like this. I can understand why the fee in Mexico is lower, I can't understand why I should be expected to pay 60% more than someone in Australia, and 25% more than someone in Spotify's native Sweden, where prices and salaries are typically a lot higher than in the UK. British consumers are being royally ripped off by Spotify. Netflix do a far better job of equalising their prices, adjusting its Basic UK subscription cost to just £5.99 a month versus $8.99 (£7.13) in the US. Spotify's unsophisticated and greedy fixation with '9.99'as a psychological level they believe the market will tolerate is just wrong. For £120 a year (£1,500 over ten years including interest) users could build up a sizeable music collection of their own. People should be warned, that once Spotify have you hooked you're dependent on them to access your collection FOREVER - regardless of how much their prices may go up by. If the sums involved were smaller change - like Netflix - I might not worry, but music is more personal than movies and the Spotify subscription rate in the UK is a RIP OFF.
