Shopify, along with the majority of associated supplier companies are Chinese based entities. If you are considering opening a Shopify store, you must speak fluent Chinglish. App. instructions, tutorials and general communications are all composed in a language that is confusing, misleading and in many cases inaccurate. In addition to the language barrier, you will have to navigate a plethora of "steps" in multiple apps. which use confusing terminology and leave you wondering, "What does this mean?" and "What do I do now?" To access customer support, you'll have to stand on your left foot, hold your right hand in the air, hop in a counterclockwise direction and chant the magic words... in chinglish, of course. Overall, navigating the Shopify website has been akin to attempting to decipher the, "Instructions" that came with the "some assembly required" Chinese dresser which my wife ordered for my daughter last Christmas. Fortunately, some common sense ironed out the issues with the dresser instructions.