I use Prime Video (only) as a companion to Netflix and I think it's great, gives me lots of content, there are some very interesting shows and series. The UI is nice and simple to navigate, you can save titles for watching later and for the tiny price of 5.99 you even get 4K UHD content! Now that is nuts!! The service offers both TV and Movies rather than some other greedy platforms, their billing is rock solid. All in all - prime delivers what it promises!! Oh, and it's available on a wide range of devices so what's not to like?! Those complaining about content which isn't free, you can use the new toggle to filter out paid content. It's not hard!