There are a lot of negative reviews of Nintendo on the internet right now, and quite rightly too. Speaking from the experience of someone that's in strategy, the way that Nintendo have dealt with things over the past few months has been really atrocious, and way too slow. Decisions at Nintendo need to be made by people more suited for disaster response.The reason for the backlash? Basic strategy 101: high customer expectations vs. bad delivery.Nintendo knew (as well as many other companies around the world) that their supply chain would be affected by the coronavirus, so that's when a suitable actionable plan should have been in place to deal with this to prevent all of the backlash they're currently getting.Customers don't read the fine print in things. They won't see the T&Cs regarding 'Order Confirmation' not actually meaning your order has been accepted and you're guaranteed the product (and you'll have to wait until it comes back in stock). They see 'free next day delivery' and expect next day delivery for an item you have told them is in stock (well, they've received the 'Order Confirmation' email haven't they?) and when you don't deliver that, they get annoyed, because their expectations were high and you didn't deliver.Hence the angry reviews, and the bombardment on your customer service team (I feel sorry for them having to deal with your lack of action plan). You are supposed to exceed expectations as a company. Even if you lowered customer's expectations at first via an update via your website/social media/email marketing, the backlash wouldn't have been this bad, you would have averted this PR nightmare.e.g. not guaranteeing free next day delivery, not using 'order confirmation' emails, introducing instant and pre-order confirmation, getting rid of the dispatch dates online, text by the checkout that you're product won't be guaranteed, it's subject to availability, and you'll be placed onto the pre-order list etc.They have only just changed the setup of their ordering email system, so, if you aren't one of the lucky ones to get the Switch confirmed straight away, then you'll receive a 'pre-order' email confirmation, including a section that says that you won't get the switch straight away, and expect __ date for them to come in stock (this should have happened weeks ago).I am writing this review rationally, as I read the T&Cs when I was ordering, and after multiple failed attempts ordered a switch yesterday and it arrived today, exactly when they said it would. Patience is key, but Nintendo should have done more.
