G2 is business rating company that bases their reports on actual customer reviews. What I like about the company is that:1) they do everything possible to insure that reviews are a fair representation of customer experiences.2) they rapidly follow through on any promises made to reviewers such as perks for timely submission of reviews.3) they clearly state their guidelines for reviewers.4) they explain to reviewers what makes a useful review.5) they do not use a game of chance to motivate reviewers to submit reviews but rather offer a prize to the first 40 reviewers. This, for me, is by far the best motivation.I could not think of anything that G2 could do to improve the reviewer experience.
