Jotform is highly customizable and the reporting and data collection pieces are fairly robust (when formatted correctly). Simple and easy to add photos of products and set basic conditional logic between product selection and available inventory. Customer service has always been fairly quick to respond. Downside for my company is the gap between tiers and the expense for the allowed submissions, 200 would be percent but there's only 100 or 1000 for medium use options. May not be too useful for a small business with additional expense to the silver plan. 100 just isn't enough.
