The Wells Fargo of British media The Economist - another scam organisation enticing readers with offers then making it impossible for them to cancel their subscription before a £215 'auto renewal' date. In The Economist's case they have actually gone so far as to 'suspend' their cancellation page a year after their last campaign. Second rate marketing directors think this sort of thing is clever. It's not. It alienates subscribers, makes them more determined to leave, and far less likely to return.
