The first thing that I noticed upon my visit to my local DSW, was their expansive size and bold marketing campaigns. The outside of the windows were plastered with brightly colored signs portraying their newest releases and shoes now available for the fall shopping season. As soon as I opened the double doors, I was greeted with rows among rows of shoes, laid out for every gender and occasion. A friendly associate welcomed me into the store and directed me to the women's section towards the middle of the aisles. I maneuvered my way through the excited shoppers to the women's section. During this particular visit, I was searching for a pair of boots for the upcoming fall season, as well as a pair of pretty heels for an upcoming formal event. Each pair of shoes had a sample laid out on top of the shelf, clearly exhibiting the specs of the shoes, as well as a clear price sign determining the cost, or the applicable sale price.After I chose my shoes, I headed toward the checkout counter to complete my purchase. The line was reasonably short with two customers ahead of me and four associates working the checkout stations. Smaller accessories decorated the checkout line and gave me something to admire while I patiently waited. I ended up grabbing a pair of black, tinted sunglasses since my previous pair had broken earlier that week. When I arrived at the checkout counter with my items, the female associate, Amy, kindly acknowledged me and asked about my experience at their location. When I expressed my disappointment about the boots that were not available in my size, she thoughtfully walked me through the process of finding them online and even ordering them to be shipped to the store for free shipping. After I ordered the boots with her assistance, she recommended that I create an account and become a “VIP Member” to maximize my savings. I excitedly agreed and completed my purchase with my first reward of $5! Amy also informed me about their shoe donation program to earn rewards and help the less fortunate in other countries facing poverty. Donating a pair of new or gently used shoes once a week allows me to earn 50 points at a time. Once I donate two times, or earn 100 points, I will get rewarded with $5 to use on a future purchase. I also got a $10 sign up bonus for adding my email address to my account. DSW’s reward system is so satisfying and worthwhile for frequent customers. I thanked Amy for her incredible assistance and made my way to the exit with a full bag of exhilarating purchases and a full heart. Overall, DSW’s customer service is superb and truly creates a personal connection between the customer and the representative. I would highly recommend DSW, both online or at your nearest physical location, for their wide range of shoe options, pleasant customer service, and extraordinary rewards program. My first experience with DSW was an incredible one and I will definitely be a returning customer as I shop for all of my lovely footwear needs. I appreciated the assistance that the associates were able to provide throughout my shopping experience. I am also very fond of their partnership with Shoes for Souls to give their own customers rewards, as well as donating to this incredible organization that is changing lives, one shoe at a time.
