I use a digital version of this newspaper. A couple of years ago the Daily Mail app developers clearly cared more about promoting the sponsors adverts than reporting the news. The relentless adverts were cunningly inserted in the text so that users couldn't avoid them. This made reading the news articles virtually impossible. Then the Daily Mail shifted and seemed to get the balance right between advertising and news reporting. Now it’s gone full circle again. It’s virtually impossible to read the news or look at pictures/videos without getting interrupted by incessant noisy adverts. These adverts are impossible to close. Sadly the Daily Mail have reverted to their old ways and I’m now going to remove the app as its unusable for reading the news.