CNN is not neural. The only way it can improve on its ratings is to be not partisan. It also needs to report on world news not just USA. If an event happens don't go on hours repeating the same information. Go on to other stories and come back to the event when there are updates with new information.For the weekends put on a news magazine "The week in News " and cover the top 10 stories of the week with some Indepth annalist.You have to become neutral when reporting the news. You need to earn the respect from all sides, so they trust you enough to tell you, their perspective. The American audience will respond, they are more intelligent than you give them credit for.
