While many of the shows are highly watchable their ridiculous policy of repeating the same trailers several times every hour is ruinous. As a former radio ad expert I fully understand the principles of high frequency but, at the least, several pieces of copy would rectify this annoying issue. I have sat through the promo for Blacked so many times that I have developed an irrational hatred of a show I have never seen - the opposite impact that the broadcaster wanted and not helpful to the shows producers either. C4 make a choice - less frequency or more copy.
