I’ve used ASOS since at least 2013 (I still have the Order Confirmation emails!) but more than likely longer. That’s at least twelve years of (consistent) custom. That’s at least twelve years of supporting (and loving) the brand. That’s at least twelve years of helping the brand grow. That’s at least twelve years of customer loyalty. Is customer loyalty not one of the most important factors that brands rely on? To ensure survival? To ensure profit and growth? Side note: I love(d) ASOS! They’re my go to for everything. They’re 95% of my wardrobe. They’re the only website that fits my five foot ten frame and size nine feet. I genuinely love them. Until today - from memory, I haven’t has a single issue. I love(d) their range of products. I pay for ASOS Premier. Their customer service has always been flawless. If I need ANYTHING clothing wise, it comes from ASOS. But today that all changed - and to be brutally honest, I’m devastated. As a woman with massive confidence issues, the one website I can always rely on, has literally failed me. ‘You are still part of a small group of customers whose shopping behaviour continues to breach our Fair Use Policy. For this reason, we have decided to close your account’. Imagine becoming that entitled of a brand that you literally dispose of valuable customers who helped your brand to grow (from what I know it is absolutely not a ‘small group’ that have received this email, anything but). Imagine becoming that entitled of a brand that after ten plus years (again, from what I know I’m not alone in this timescale) of custom, you deem it acceptable to rid of said customer. What is a company without customers? Nothing. There is no company. Until today, I would say that yes. ASOS is supportive of inclusivity. They cater for all and that is what the retail industry needs. It is probably a mass contributor to their success. But now? Absolutely not. This treatment is not inclusive. It’s vile and entitled. I would never wish bad on brand - but I think I’m well within my rights to say that they deserve every ounce of backlash from this move, hopefully financially too. If a procedure isn’t working for a company, what company in their right mind GETS RID OF THE CUSTOMERS to rectify the issue? BUSINESSES NEED CUSTOMERS. If the current procedures aren’t working. Change them! Charge for returns. Charge for delivery. People will get over it. You don’t just abolish the people who have helped to get you where you are! It’s literal madness. I contacted Customer Services immediately (and I could not have been any nicer in my email!) - to basically receive this reply, ‘as I'm unable to advise you further about your account closure, any emails received about it will be closed without a response’. HOW RUDE?! Like how f**king rude?! Not only are our accounts closed, but we’re literally dismissed. All of those years of custom, to then be treat like this?! I’m sorry but that isn’t how it works. We live in a world of greed - and this is another fine example. ASOS, you should be ashamed of yourselves. And to all of the women (and men) who have relied so heavily on ASOS for clothing that fits, I hope you find an alternative company who appreciates every penny of your custom.
