The product is great and there is a small jump from free to $5 a month but the jump to the next price point for a small business who will use it occasionally is too much. Its cheaper to use fiverr.com and pay an extra $5 for a 720p high def video that doesn't have anyone else's brand on it unless you are doing more than 3 videos a month every month of the year. Another product for those of us who are not pros around the $15 price point would have $5 subscribers upgrading in droves! More business templates would be helpful too.