Google ads. 15 years ago this was a sound method to advertise. Now its mainly about them placing your ad in your competitors searches. Auction bids that use to be pence are now over 100 times inflated. We stopped spending money on google ads for 18 months in favour of facebook. We saved thousands and gained over £300k of turnover. I tried it for a month recently. £300+ and not an enquiry. Just isnt suitable for capital equipment. In fact not sure its an honest service at all.
