Google Ad's are disgusting. I've been using them for eight years and recently they have changed their policies. Instead of now having your Ad shown until your budget runs out, your Ad will now not be shown unless you have the biggest budget against your competitors. This means that since the update my site traffic has been zero, I cannot compete with the big companies and do not have a budget of the suggested £1000 a month to commit too. I have contacted Google Ads several times regarding this and the only answer i got was to "incresase your budget". Add to this the fact that Google Ad's has such a wide range of spectrum on their key words you will likely be found for the wrong thing anyway. I Googled Loft Cleaning, one of my key words and not one Loft Cleaning company showed up, there was however a Maid cleaning service and an Oven Cleaner. I have since tried to raise a complaint and have been consistently fobbed off with an answer of contact your support team. This despite me telling them that I have contacted the team and they were no help. Avoid Google Ad's if you want any help rather than just taking your money.
