In the process of determining a Marketing Automation platform that suited our needs, we compared ACtive Campaign to a number of other solutions. In the end, AC came out on top, mostly because it offered the best range of tools for a really affordable investment. The main otherreason we chose AC, was because we could use it with our existing website, withoud the need to completely build a new one.We gradually start using more and more of the AC tools. Started off with simple automations and emails, we are now looking for more complex automations, segmenting and the use of tools we did not yet explore. We are really looking forward to diving in to all the options going further!
