They apply classic ARPU techniques to increase the revenue per customer, but in the worst possible way. We started paying $200/mo and we're now close to $1k/mo (we're leaving the service of course), without any improvements, and with prices increases that are arbitrary... like implementing AI -- The service is already SLOW, buggy, unstable... why would you add AI instead of actually having a decently working product and then increase your price. Their north star is lost and I don't see a future for this company, so I believe that is better to choose someone else as a email marketing tool
