activecampaign

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Not recommending it any more

I've been working with the platform for almost 10 years. They were the right choice for the first part of that period but lately it doesn't seem to be worth it any more. The price increase (and also charging for a specific nr of emails sent) doesn't cut it for us any more. As I said in an e-mail to them, I don't think we break even any more by using the platform (profit - NOT sales - from e-mail marketing doesn't equal the cost of the platform) unless we are churning the list. Somehow the builder is still bugged after 10 years and in a world where you can't really be sure if people are opening your e-mails or not due to Apple changes a few years back, fancy automation seems to have lost its use. If you are not using the platform at its max capacity (probably the highest tier), there seem to be way more affordable options for small businesses.

2
Date of experience: Jan 25, 2025