I am very excited to write a review for Aebercrombie and Fitch.The communication started on 29 Nov with my return and there is a lot of correspondence .I took some time to review as Aebercrombie deserves it!!Customer service and email correspondence: i would like to give 10/10 Return Process: 5/10 you need to learn from Amazon!Returning Refund: 5/10 too long! Need to learn from Amazon and Garage and AE/AerieAmount of Refund: in parts but complete refund with shipment fees waived 10/10Coupon/discount for next purchase: 9/10 30% discount Quality of clothes 2023 now : 3/10 Very poor!! Quality of clothes before 2023: 9/10 excellent !Future Strategy: make good quality products and save your brand !!For future growth develop corporate and finance strategy:Corporate strategy: go towards Radical/Disruptive innovation and develop and create strategic trusted alliances! By pooling similar sources or building alliance specific sources Or go towards adding value through diversification.Diversification form start and end of product development till selling is the key which is missing in you.Finance strategy: focus on customer segmentation and consumption chain analysis and remove barriers. Remove barriers to cost and to product quality service limitation.I want to say ThankYou to all Artemisa,Camila, Mafalda,Jorge,Carlos,Paola,Laura
