I onboarded my business with Xero during their promotion which promised a £100 Amazon gift card. While I was initially excited, the experience of redeeming the reward through Xoxoday, their reward delivery partner, has been incredibly frustrating and disappointing.Xoxoday is an Indian reward distribution company and nowhere near the level of professionalism or efficiency you'd expect from trusted providers like Tremendous or GiftPay. Here's what went wrong:1. I received an email from Xero with a link to redeem my gift card. Instead of a straightforward process, I was told to "place an order" for the gift card — why should I have to order something that's already been paid for by Xero?2. After placing the order, I was told to revisit the link in 24 hours. I waited, checked again, and then was told to wait another 24–48 hours and that the gift card would be sent via SMS — even though Xoxoday has no phone number for me! That's incredibly suspicious.3. I contacted Xoxoday support and got vague replies. I gave them the order reference, but they insisted I send my reward link — something I'm reluctant to do because of numerous reports online of drained or stolen gift cards associated with them.This whole process feels deceptive, delaying, and designed to avoid fulfilling the reward. It’s tarnished my experience with Xero, and I honestly expected better from a company of their reputation.Xero, please do better — your customers deserve a reliable, transparent reward process. I hope you reconsider your partnership with Xoxoday for the sake of future customers.
