The ulta beauty app is ridiculous. Even though you’re logged into your account, you have to go and personally activate any deals. Such as bonus points on any purchase. If you forget, or jump the gun on ordering, you can’t cancel your order and redo it. For an app that keeps track of your profile, and your ulta rewards, it should automatically apply any bonus point awards. Or at least allow you to cancel and redo. It’s the same for those free gift items, sometimes it’s not automatically added into your purchase, they expect you to go to the product and select it. Also I swear on everything, if you use the app and make a purchase, not two hours later that exact item will be listed as some new special offer. Either discounted, free gift, bonus points and such. I love the store and products but the advertisements and valued customer incentives need to be better.