Went to ulta because I needed a new undereye concealer and figured while I was there, I would see if they had a good quality spf facial moisturizer for my 7 year old daughter who gets really dry skin during the winter (she has been using mine, but felt there must be a more affordable kids version). When I explained this to the sales lady she said yes confidently and lead me to the clinique section or a kid! Not only that but the product she was trying to sell me had no spf. When I pointed this out she goes "spf is really only for anti-aging, is there a reason you want it for your daughter. Horror! What?! Ulta needs to educate their staff that spf is a vital form of skin care for all ages and should be worn year round to protect from skin damage. (Check out skin care foundation and other foundations if you don't believe me).
