My e'comm business is facing the scaling stage. Shopify is a great tool, when it comes to UX-UI design. All the themes and customisations for buyers are lovely. Admin is smooth.However, when it comes to the checkout process, or to the revenue boosting features, the picture is not so bright. Many of my needs and ideas either not covered, or require paid options. The public apps from the store are either really costly, or do a bare minimum for a decent subscription price. We will be thinking about more custom apps development with our team.
