As a techie, I always buy the top-spec variant of the latest galaxy s series from samsung and the latest iphones from apple. There is no doubt the the ios ecosystem and the ios chips are slightly better than samsung's, or better than any android product for that matter, but I have to give features and camera to samsung. There's so much more you can do with samsung (or any android phone), and the photo quality look more natural. It's probably not the case for low- or mid-spec samsung phones, but the s series from samsung is the best for me.