I wanted to order a Galaxy S24 Ultra and trade in my tired, slow S10 plus. Samsung were offering £190 which is twice as much as the nearest rival. Also, there were ots of great launch day savings available, including discount for being a key worker.Popped in the IMEI for the old phone and it said the IMEI had already been used. Lots of calls to sales support and emails later, Samsung said that they were looking into the issue. I explained that if the issue wasn't resolved that day, I would lose £50 launch discount so the lady said that I should go ahead and purchase the phone without trade in and this could be resolved later.I ordered the phone over the weekend and as the trade in IMEI number was working today, I called to organise the £190 and guess what? Samsung advised that I cannot have the trade in as I have ordered the phone. If I cancel and order, I cannot use the £50 code and I am not guaranteed to be accepted for finance. Effectively, I am at least £50 down due to the IMEI number issue. Thanks Samsung 😒