Sophisticated, tweakable features will be a nice surprise if you expected just another sluggish, boring Cloud app, but likely confusing to a noob. Their commitment to privacy is commendable. Just don't lose.your password! "Set to Forget" by design means they cannot just reset it and let you back in - they are serious about privacy. The company is totally trustworthy IMO, come a long way from the Cowboy Kim Dot Com days (they kicked him out from what I understand)? Long may it last.