We have used multiple CRMs in our company. We transitioned to HubSpot last year for our marketing team. In the first few months we built out automation workflows for lead routing, we built out automation workflows for nurtures, and automation for the entire marketing pipeline. The company was able to become more of a data driven organization by using custom built HubSpot reports. Since then, we have transitioned our sales development, account executives, manager, and VPs into HubSpot as well. This allowed us to narrow down our CRM systems we were using and have all our data in one place. Thus allowing for real time and accurate reporting on the entire pipeline marketing and sales.
