I have been in digital marketing / sales for 25 years. Along the way I've been beholden to several CRM tools, of which Salesforce has the biggest market share, but it is still primarily a CRM.Over the years they've bolted on some marketing functionality but it is clunky and very difficult to harvest any value from. Hubspot is, at its core, a serious digital marketing platform with an approachable, usable interface. The fully integrated CRM is far more robust than SF and it isn't even the core product, So, for the first time in 25 years, I have a robust CRM with a fully integrated, comprehensive digital marketing suite vs an expensive, clunky CRM and with a stable of expensive, non-native digital marketing tools bolted, screwed and duct-taped to it that is incapable of providing actionable 360 marketing intelligence. That, and the price is right. HubSpot is a top-notch, intentional digital marketing and customer relationship panacea.
