I'm really conflicted about HubSpot. On one side I think it is a great program that you really can customize and shape around your company as you like, with very powerful tools that are still easy to get into if you are a little technical. On the other side the license model is absurd. Even though we have a fairly expensive subscription, each and every day I'm confronted by more things to buy. Oh, you need to buy this function you just clicked. Oh, you just reached your XXX limit, click here to buy more. The latter have started to annoy me so much, that it have gotten in the way of my enjoyment of the product, so I'll leave it at two stars.