Simple management of multiple social media accounts across different networks and for various clients.The advantages are below:- You can 'delegate' customer inquiries to others in your team to respond to (great for when multiple people are involved in responding via social media)- You can track certain words or references easily in different streams- You can pre-schedule content- It has useful analyticsThe only downside is posting to Instagram. You can still schedule posts via Hootsuite, but Instagram needs you to authorize every post through the Instagram app specifically - meaning it is a two step process when posting content to this specific platform.
