Today's advert on the Daily Mail page was a full background ad for ITV. It was animated and flashed from full colour to white every 2 seconds. This was really distracting and made the page very difficult to read! I was getting a headache after a few minutes and just gave up and went elsewhere. There was nowhere to cancel out the ad, or switch it or even report it. I remember when good web design used to be keeping the reader interested as the rest of the page loaded. Now it seems to be to drive them away before they even start. It certainly wasn't an advert that made me want to watch itv!
