I really don't understand how their service got really bad out of a sudden. I had been using Bitly free for one year and was quite happy about it. I decided to upgrade with the expectation of getting better analytics for my links. What a regret! There is literally no point in upgrading. The only benefit I can see was getting a custom domain for my links. The tagging system is horrible and you can't create several short links to the same destination URL unless you use UTMs (to me, this makes literally no sense). The links dashboard is as messed up as in the free version (literally nothing changes when you upgrade). I can't believe I just paid more than 300 euros (Basic plan) for something I could find a workaround for using the free plan. DO NOT UPGRADE. Their service is okay, but they won't get you a refund. Use their free version or find another tool!
