asos

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Punishing Loyalty and Penalising Honest Customers! Appalling!

Ive been an ASOS customer for as long as I can remember and I’m absolutely disgusted by the way I’ve been treated. After years of loyal shopping spending 100s, if not 1,000s when you consider everything from suits to coats over the years, I’ve received an abrupt email telling me my account is being closed for allegedly breaching their so called ‘fair use policy’ due to return activity.Let’s be crystal clear, I shop online. ASOS sells fashion, which means returns are inevitable. I don’t abuse the system, I simply return items that don’t match their descriptions, don’t fit or don’t suit me. Heaven forbid I order two sizes, or two colours to see which suits me most. You can’t try things on before buying, that’s the whole nature of online shopping! A recent example… I ordered a ‘dark pink’ blouse for work and was sent something that was neon Barbie pink. What am I supposed to do with that? Just keep it and throw my money away because ASOS can’t be bothered to represent their products accurately? Absolutely not.To make it worse, returns were recently at my expense. So I was already footing the bill for the privilege of correcting their inaccurate listings or dealing with inconsistent sizing across multiple brands (and let’s not pretend ASOS has any sizing consistency, even within their own lines). If you can’t ensure accuracy and fit, don’t punish the customer for sending it back. And let’s talk about the tone of the email… robotic, impersonal, and final. No option to contest or discuss, just a blanket ban. They’ve even threatened to block any future accounts I ‘may try to open’ like I’m some kind of criminal?ASOS is clearly alienating the very customers who’ve kept them afloat. Their so called ‘policy’ is just a lazy, sweeping measure to cut costs at the expense of honest buyers. We shouldn’t be punished for expecting a basic level of product accuracy and fair service.Shame on you ASOS - you don’t deserve the support you’ve had. Companies that show this little respect for the people keeping them afloat don’t deserve to survive.

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Date of experience: Jun 19, 2025