A reliable program. Very intuitive. I've been using it for a few years now for both real estate photography (for use on MLS and social media) and for wedding and engagement photography slideshows. Unfortunately, I find the templates either too basic or too over-the-top cheezy with little ability to make real tweaks. For real estate photography I would love the ability to do a full Ken Burns Effect (camera sweep over an image). Animoto's option to "Spotlight" an image doesn't quite do the trick. Their free creative commons music selection is convenient with lot of genres to choose from - but the much of the music sounds like underwhelming and underproduced free open source music. Cheezy. To end on a positive note, I will add that they do respond (by email) if you have a question. Works as advertised.