I run a small charity start up and paid for a Ahrefs subscription which wasn’t cheap. I spent hours researching keywords in March only to find in April that they changed their data and the previous research I did is effectively rubbish. The differences are so extreme that, for example, the search volume associated with a specific keyword in March was about 8k and in April it’s 30! I contacted Ahrefs who said “we’re happy to report that our current estimates for keyword volumes are much improved now. We've implemented a new methodology, and the data is indicating that the volume estimates are now much more accurate”. So, in other words, their previous data was rubbish. I asked for one month’s free subscription so I could re-do my HOURS of research which they can’t offer. I’m certainly not using this company again and will subscribe to one of their many competitors who deliver accurate information from the get-go and have better customer services. Totally unimpressed Ahrefs and I am sure that a business model like this is time limited.
