Pros: The data I got was overall interesting, and I was able to find some useful patterns.Cons: It was very unclear to my team about how pricing and usage limits worked. The "credits" you get go away quite fast. Think of it as every interaction with the site costing you $1. One can imagine how stressful this gets for a small business, trying to really limit product usage.Even after all of this I would have considered coming back, until I was hit with what I will call "Cancellation Fee" Charges, costing money for every basic user that I was never clearly told I would have to pay for in the beginning. My recommendation for those thinking of using Ahrefs would be to double the amount of money you anticipate spending on it, to determine if it's worth it for your company.